Behavior (B) is a function of the person himself (P) and the environmental context (E) in which that person operates. Therefore:

There are a number of specific roles brands can play as part of a brand portfolio. List and briefly describe the four roles

What will be an ideal response?

When a dentist's office manager orders latex gloves, disposable masks, file folders, and complementary toothbrushes to give to patients, he is most likely making a(n) ________

A) straight rebuy B) complex-task purchase C) modified rebuy D) new-task purchase E) intranet exchange