Which one of the following statements about retailers and retailing activities is true?

A) Retailers create form utility.
B) Most retailers are multi-million dollar operations.
C) Retailers are members of channels of distribution.
D) About half of all U.S. workers are employed by retailers.
E) Retailers sell only to businesses.

C

Business

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A business's return on sales is ________

A) sales divided by net marketing contribution B) net marketing contribution multiplied by sales C) net marketing contribution divided by sales D) net profit multiplied by sales E) net profit divided by sales multiplied by 100%

Business

Eric Dylan is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries

Eric targets a selective market of individuals who have recently donated to international charities by sending letters with charity information and donation instructions. Eric uses ________ in this scenario. A) direct-mail marketing B) mass marketing C) telephone marketing D) digital marketing E) kiosk marketing

Business