Why did the manufacturer of Claritin, a drug for allergy sufferers that was designed to not result in sleepiness, give physicians free samples of the drug?
a. Trial-size containers are a form of advertising.
b. It is an inexpensive promotional tool.
c. This allows the consumer to try the product risk-free.
d. This is an increasingly popular technique with manufacturers.
Ans: c. This allows the consumer to try the product risk-free.
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Some services require that the client be present to conduct the service. Which of the following is an example of such a service?
A) pest control B) furniture polishing C) surgery D) car repairing E) tax services
What is the primary disadvantage of using concurrent validation?
A) Current employees may not be representative of new applicants. B) New applicants are recent college graduates with limited experience. C) Limited correlation exists between high test scores and job performance. D) Test batteries have not been administered by professional industrial psychologists.