A ________ structure is a design that groups people together on the basis of their common expertise and experience or because they use the same resources

Your firm has decided to tailor its products and services to meet local market demands. A good approach to use would be ________ segmentation

A) geographic B) psychographic C) usage D) positioning E) social class

Social media marketing is a powerful tool because it enables companies to create direct relationships with customers

Indicate whether the statement is true or false