The larger the number of shares traded in a stock transaction, the lower the transaction costs per share

Porsche AG uses the label "Top Guns" to describe one segment of its customers, namely those who care about power and control and who expect to be noticed. Such a profile would be based on which type of segmentation?

A) demographic B) occupational C) psychographic D) behavioral E) gender

The sales forecast given in the sample marketing plan in your text is based on a slower growth than last year's growth rate. This implies that sales forecasts should be realistic

Indicate whether the statement is true or false