What is the criticism of the product life-cycle concept?
What will be an ideal response?
The product life-cycle theory has its share of critics, who claim life-cycle patterns are too variable in shape and duration to be generalized, and that marketers can seldom tell what stage their product is in. A product may appear mature when it has actually reached a plateau prior to another upsurge. Critics also charge that, rather than an inevitable course, the product life-cycle pattern is the self-fulfilling result of marketing strategies, and that skillful marketing can in fact lead to continued growth.
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When jobs consist of a logical sequence of steps and are best taught step-by-step, the most appropriate training method to use is ________
A) job instruction training B) apprenticeship training C) programmed learning D) job rotation
Human resource managers commonly believe their companies have the right to use which of the following employee surveillance activities?
A) Employee testing B) Information collection C) Surveillance D) All of the above