Give two examples of products for which captive product pricing might be used
What will be an ideal response?
Student answers will vary. Examples of captive products are razor blade cartridges, video games, printer cartridges, and e-books.
Business
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The societal marketing orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole
a. True b. False
Business
A life insurance policy that has premiums fully paid up within a stated time period is called
A) stated payment insurance B) limited universal insurance C) stated modified insurance D) limited payment insurance
Business