A ______ strategy involves identifying and targeting a new and distinctive market segment rather than competing in established market spaces.

Which of the following circumstances lends itself to the direct organization approach?

A) Informing your client that you have technical issues that are hampering the project B) Giving your client the statistics showing the workload on your team and asking for a later deadline C) Telling your client that you are running behind schedule D) Sending your client a recommendation from another customer E) Informing the client about the attrition resulting in slow work

From a market point of view, Universal Pictures film studio might see its competition as ________

A) Paramount Pictures B) Warner Bros. Pictures C) Walt Disney Pictures D) 20th Century Fox E) Broadway