________ are goals that can be reached within a year's time and are also referred to as objectives

An audience-centered approach means focusing on what?

A) The corporation's needs B) The sender's needs C) Technology use D) The audience's needs E) Time

Which of the following is NOT typical of the MPR process?

A) Marketers base their objectives on motivating consumers to behave in specific ways. B) Organizations reach consumers through messages sent through a set of connectors. C) Marketing goals are measurable. D) Campaign messages rely on random and sporadic appearances in the media. E) Reaching consumers depends on purposeful interaction between an organization and its connectors