The maturity gap model estimates the difference between interest earned and interest paid during a given period of time.

You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time. The information in the report relates to ________

A) reach B) frequency C) impact D) engagement E) ad traffic

Which of the following characteristics is common to both commercial banks and credit unions?

A) Lower fees B) Lower credit card rates C) Insurance up to $250,000 D) Nonprofit