What does "frequency" tell a marketer?
What will be an ideal response?
Frequency is a measure of how many times the average person in the target market is exposed to the advertising message.
Business
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A champion that is an engineer, scientist, or similar person who is the driving force behind an idea is termed a(n):
A) Creative originator. B) Entrepreneur. C) Godfather. D) Sponsor.
Business
In the used car market, asymmetric information leads to the lemons problem because the price that buyers are willing to pay will
A) reflect the highest quality of used cars in the market. B) reflect the lowest quality of used cars in the market. C) reflect the average quality of used cars in the market. D) none of the above.
Business