What should a writer focus on when writing a persuasive message?
A) Audience focused benefits
B) The secondary audience
C) Emphasis on benefits for the writer
D) The primary audience's needs
E) Proving benefits
Answer: A
Explanation: A) When trying to persuade others, people often make the mistake of emphasizing their own benefits. The challenge is to identify audience-focused benefits.
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__________ reports are written at regular intervals to keep management informed of operations and activities.
a. Conference b. Analytical c. Periodic d. Investigative
Howard Genks works as a sales representative for Med-Tex, a firm that manufactures hospital supplies. Recently, a prospective buyer walked into the Med-Tex store seeking beds for the children's ward in his private clinic
Howard quickly showed the client the range of beds available that were designed specifically for children. In which of the following steps of the selling process was Howard? A) prospecting B) qualifying C) follow-up D) handling objections E) presentation and demonstration