A learned predisposition to respond favorably or unfavorably toward something is
A) a value.
B) an attitude.
C) a belief.
D) a reason.
Answer: B
Communication & Mass Media
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Qualitative research studies are used with the following paradigm
a. Humanistic—not critical or scientific b. Humanistic or critical—not scientific c. Humanistic or critical usually, but sometimes scientific d. Humanistic, critical, and scientific equally
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Entertainment messages on the web are constrained by:
a. timing b. high overhead costs c. competition d. complexity
Communication & Mass Media