The AADP wanted to reach three specific groups through its “Monster-Free Mouths Movement” campaign. This is an example of which fundamental rule of effective PR?
a. Use research to identify your target audience.
b. Know your audience.
c. Develop measurable objectives.
d. Target at least three distinct audiences.
b. Know your audience.
Communication & Mass Media
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Dr. Lane tells Sydney that he wants the paper turned in as soon as possible. Sydney turns in the paper a week later. Dr. Lane actually wanted the paper within 48 hours. Which of the following terms best describes this example?
A) Semantic confusion B) Polarization C) Bypassing D) Jargon E) Indiscrimination
Communication & Mass Media
Explain the four guidelines for avoiding plagiarism discussed in Chapter 1 of your book
What will be an ideal response?
Communication & Mass Media