Conjoint analysis could be used for all of the marketing applications below except ________
A) determining the relative importance of attributes in the consumer choice process
B) estimating market share of brands that differ in attribute levels
C) used as a general data reduction tool
D) determining the composition of the most preferred brand
C
Business
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Which of the following promotion tools is most closely associated with building up a positive corporate image and handling unfavorable stories and events?
A) sales promotion B) personal selling C) direct marketing D) public relations E) advertising
Business
You are about to test a theory about decreasing sales in certain markets and their causes. You are involved in what type of research?
A) exploratory B) descriptive C) explanatory D) focus group E) ethnographic
Business