Which type of segmentation is most related to the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

________ are nondepository institutions that sell shares to individuals and use the proceeds to invest in securities to create mutual funds

A) Investment companies B) Finance companies C) Securities firms D) Insurance companies

Carolyn, the project manager of a publishing house, has just received confirmation from a client regarding a new project. Which of the following modes of communication would you recommend she use to inform her team about the new project?

A) printed memorandum B) face-to-face group meeting C) telephone call D) employee newsletter E) written policy and procedure