A product's features may be intangible
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Product features are the qualities, tangible and intangible, that a company builds into its products.
Business
You might also like to view...
Specialty cheeses are most likely to have:
A) high promotional elasticity and high holding cost. B) high promotional elasticity and low holding cost. C) low promotional elasticity and high holding cost. D) low promotional elasticity and low holding cost.
Business
The larger the gap between expectations and performance of a product, the greater a consumer's dissatisfaction
Indicate whether the statement is true or false
Business