Successful marketing identifies many ways to increase value to customers, including increasing the perceived benefits of a product

Indicate whether the statement is true or false

TRUE
Explanation: The value of a product is measured by comparing the benefits with the costs. A high-value product may have perceived benefits that may not be experienced by the customer after purchasing the product. However, if the customer is convinced of the value, that customer may still consider the purchase to have been successful. Successful marketing finds ways to increase the value of products.

Business

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The trend analysis report of Marshall, Inc is given below (in millions) 2018 2017 2016 2015 2014 Net income $680 $607 $457 $405 $399 Trend percentages 170% 152% 115% 102% 100% Which of the following is a correct conclusion from the above analysis?

A) Net income for 2016 has increased by 115% over that for 2014. B) Net income for 2016 has decreased by 15% over that for 2014. C) Net income for 2016 has decreased by 115% over that for 2014. D) Net income for 2016 has increased by 15% over that for 2014.

Business

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What will be an ideal response?

Business