Which item below is NOT good advice for a useful audience analysis questionnaire?

A. Use the questionnaire to determine identifiable groups within the audience, such as students or parents.
B. Notice whether there are categories into which practically nobody falls (e.g., no single individuals in the audience).
C. Ask several open-ended questions to make sure you understand the deep values of your audience.
D. Keep your questionnaire anonymous and confidential to encourage honest responses.

Answer: C

Communication & Mass Media

You might also like to view...

As a __________ leader, Yvonne served as more of a facilitator and gave very little direction to the members of the creative writing group in order to encourage free expression and creativity

a. transformational b. laissez-faire c. democratic d. trait

Communication & Mass Media

. North America was home to a diverse population of how many before the time of Columbus?

A. 1 million B. 5 million C. 10 million D. 20 million

Communication & Mass Media