Which of the following is not a competitive-parity method?
a. match industry norm c. outspend competitors
b. match leadership d. share of voice
B
At least four budgeting methods are known as competitive-parity methods: match industry norms, match competitors, outspend competitors, and share of voice/market.
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Greenwashing involves:
A. Lobbying and influencing members of congress. B. Understating environmental impact of actions promoting eco-friendly products. C. Overstating the environmental impact of actions to promote eco-friendly products.
Companies that employ a market development growth strategy ________
A) sell new products and services to existing groups of buyers B) sell their existing products and services into new markets C) innovate new products and services targeted at new groups of customers D) market existing products and services to existing customers in new ways