Late majority customers are tolerant of products or services being offered as only one or two

Services frequently use differential pricing in an attempt to synchronize supply and demand. Hotels frequented by business travellers often offer discounts for weekend bookings. Cinemas have lower prices for matinee shows. This is a way to contend with which service characteristic?

a. intangibility b. simultaneous production and consumption c. perishability d. variability

A database is simply a collection of related data organized in a way that makes searches possible. Therefore, a small database could even be stored as an Excel spreadsheet.

a. true b. false