According to the text, Ashley Pineda of the Pulte Group needs to do which of the following before meeting with customers?

A) Rehearse her sales presentation until she has it memorized.
B) Conduct research to determine each customer's specific needs.
C) Contact the home office to confirm the customer's address.
D) Meet with her sales manager about her flagging sales.
E) Implement a systems selling strategy director.

B

Business

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In a shopping Web site, more negative comments are seen even though most of the customers are satisfied. Which of the following can be used to explain this situation?

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