Michael is preparing a persuasive speech for class in opposition to gun control. The most important factor for Michael to consider when analyzing his audience is probably its
A. disposition toward the speaker.
B. cultural background.
C. knowledge of the topic.
D. attitude toward the topic.
E. religious beliefs.
Answer: D
Communication & Mass Media
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Who was the sociologist who became known for studying the effects of the media on elections?
A) Walter Lippman B) Harold Lasswell C) Paul Lazarsfeld D) T.E. Lawrence
Communication & Mass Media
_____ means using words that convey your meaning precisely.
a. Speaking clearly b. Speaking vividly c. Marking d. Proximity
Communication & Mass Media