How do marketers use the assumption that "birds of a feather flock together"?
What will be an ideal response?
Marketers have developed geodemography–a segmentation technique that combines demographics and regional marketing. Through geodemography, marketers segment markets of people who live near one another and share similar characteristics. They can construct segments including a number of households with a common pattern of preferences and know more precisely who will be interested in special offerings.
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Custom Shoes Co. has gathered the following information concerning one model of shoe:
Variable manufacturing costs $40,000 Variable selling and administrative costs $20,000 Fixed manufacturing costs $160,000 Fixed selling and administrative costs $120,000 Investment $1,700,000 ROI 30% Planned production and sales 5,000 pairs What is the target selling price per pair of shoes? a) $170 b) $114 c) $142 d) $158
Vesting occurs when an employee has a non-forfeitable right to receive pension benefits
Indicate whether the statement is true or false