Which of the following is a potential disadvantage of online marketing research?
A) Participants must be in a central location.
B) The format can restrict respondents' expressiveness.
C) Results take longer to tabulate and analyze.
D) The cost of online focus groups is greater than that of most other research methods.
E) The format of the research tends to be more invasive.
B
You might also like to view...
In a criminal lawsuit, guilt has to be proven beyond any reasonable doubt
Indicate whether the statement is true or false
In the case James v. Meow Media, Inc., involving a lawsuit by the parents of students killed by a
classmate who regularly played and watched violent interactive videos produced and distributed by the defendants, the court of appeals ruled that: A) Even though a defendant's act may have breached a duty of care owed to the plaintiff, this breach is not actionable unless the plaintiff suffers actual injury. B) Based on the "foreseeability" test, the defendants did not owe a duty of care to the defendants. C) The defendants were guilty of negligence based on the "foreseeability" test because it is reasonable for the defendant to have anticipated that violent videos and games might incite a young person to violence. D) Based on the reasonable person test, there was no breach of the duty of care owed the plaintiff by the defendant.