Describe the Advertising Council and its role in developing corporate-nonprofit alliances:

What will be an ideal response?

• The council was founded prior to WWII and contributed to war related messages such as "Loose Lips Sink Ships"
• Advertising agencies – through the council have contributed many memorable characters and campaigns to society such as Smokey the Bear, McGruff the Crime Prevention Dog and Vince and Larry the Crash Dummies.
• The Ad Council serves as a clearinghouse to support major non-profit issues in three areas: Community, Education and Health and Safety
• The Ad Council's investment in societal issues has brought significant change and attention to dozens of areas of focus:
o Adoption
o Community Drug Efficiency
o Drunk Driving (Friends don't Let friends drive drunk)
o Energy Efficiency
o Environmental Giving & Environmental defense
o Father Involvement with children
o Forest Fire Prevention
o Fundraising (Generous Nation)
o Global Warming
o Gun Safety
o Hurricane Relief
o Mentoring
o Minority College scholarships and Recruitment (A mind is a terrible thing to waste)
o Oceans Awareness
o Predatory Lending
o Safety Belt Usage (Buckle Up!)
o Troop Support
o Youth Volunteerism, etc.
• The Council has harnessed billions of dollars in donated advertising and media - $1.7 billion in 2006 alone
• The Council has proven the value of advertising for nonprofits – leading other nonprofits and government agencies (e.g. Partnership for a Drug Free America, and the American Legacy Foundation's Tobacco-free advertising) to use paid advertising to get its messages across