In terms of workplace diversity, the New Millennium has witnessed increased focus on ________
A) complying with laws and regulations laid down by the Equal Employment Opportunity Commission
B) assimilating minorities and women employees into the corporate setting
C) shifting from compliance to include everyone in diversification efforts
D) diversity and inclusion for business success, profitability, and growth
Answer: D
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Management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, are evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing
In which stage of the international marketing process is Growing Green? A) deciding whether to go global B) deciding which global markets are most attractive C) deciding which market-entry strategy is best D) deciding on the marketing mix strategies for foreign markets E) deciding on the global marketing organization
The physical characteristics of a retailer that are used to develop an image and draw customers represent _____
a. goodwill b. aesthetics c. retail image d. atmosphere