People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are known as a ______.

consideration set
reference group
social class
family life cycle

reference group

Business

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Which of the following sections in the marketing planning outline is optional?

A) competitive landscape B) recommendations C) executive summary D) implementation

Business

According to the textbook, the executive summary is arguably the most important section of the business plan

Indicate whether the statement is true or false

Business