Revel Inc., a cell phone manufacturer, launched its new range of smartphones that could only be purchased on the company's official Web site and not at retail outlets. This limitation may be attributed to the__________element of Revel's marketing mix

Fill in the blanks with correct word.

ANSWER: distribution
Revel's strategy to sell its cell phones online is attributed to the distribution element of its marketing mix. The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market.