According to your textbook, __________ are two invaluable general skills that are emphasized through

After you analyze the audience, the next step in creating an informative speech is to select a topic

Indicate whether the statement is true or false.

SELECT ALL THAT APPLY. Readership surveys help journalists understand ______.

A. how reader expectations have changed B. how loyal the reader is to the publication C. who is paying attention D. what appeals to readers