Explain your answers in terms of one or more factors that affect trust.

Here are several items of information:
Zip code
Credit card number
Phone number

a. Which will users be most willing to divulge?
b. Which will users be least willing to divulge?

a. Zip code
b. Credit Card number.
This relates to context. When the potential for loss goes up, the tendency to trust goes down. Knowing a credit card number can enable a stranger to make unauthorized purchases. Even if the owner’s liability is only $50, the loss of time involved in correcting the false charges would be substantial. Knowledge of a phone number can result in more telemarketing calls, which also poses the potential for a loss of time. A Zip code, in isolation, does not carry with it the same potential for loss