Which of the following statements accurately describes what demographers are calling the "boom-boom effect"?
A) Consumers are demanding more "bang for their buck."
B) Baby boomers still rule the marketplace.
C) Generation Y and their concern about environmental issues will dominate the market in the future.
D) Products that appeal to 21-year-olds also appeal to baby boomers.
E) Companies must gain success quickly.
D
Business
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In less than a decade, the workforce will be dominated by
A) people under the age of 40 B) visible minorities C) women D) people over the age of 40 E) men
Business
The most likely individuals to be enticed to join a frequency or loyalty program are:
A) light users B) moderate users C) heavy users D) new users
Business