According to the new dominant logic for marketing, ________ is the central, or core, deliverable in every exchange
A) value
B) prestige
C) service
D) the product
E) a relationship
C
Business
You might also like to view...
________ use management judgment, expertise, and opinion to make forecasts
A) Qualitative methods B) Regression C) Time series D) Quantitative methods
Business
Given an actual demand of 59, a previous forecast of 64, and an alpha of .3, what would the forecast for the next period be using simple exponential smoothing?
A) 36.9 B) 57.5 C) 60.5 D) 62.5
Business