The rate of occurrence of persons eligible to participate in the study expressed as a percentage is called the ________

Understanding target audience perceptions of cost is important because

a. strategies can be used to reduce perceived costs b. target audience perceptions are always right c. a marketer wants to minimize the number of exchanges d. a perceived cost is the same as monetary cost e. costs only accrue to the target audience so you need to understand them

A potential disadvantage of the questionnaire method of job analysis is the development of a form that is too confusing for participants to complete

Indicate whether the statement is true or false.