If you were managing a campaign debating issuing a series of negative ads attacking your candidate's opponent, which of the following study results would cause you to think negative ads would be a good strategy?
a. Many voters are turned off by negative ads.
b. Negative ads are less expensive than issue ads –
c. Negative campaigning may actually activate the most partisan voters.
d. Positive ads allow a candidate to take the "high road.".
c
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Electoral success of first-time candidates in city races is dependent upon all of the following EXCEPT________
A. the social acceptability of candidates relative to the community B. a candidate's personal recognition in the community C. a candidate's political resources D. the assistance of a political party for donations and consultants
Barbour and Wright maintain that good campaign staffers are always looking for ways to ______.
A. gain their candidates free positive publicity B. allow the media to dictate how events are interpreted C. let gaffes get out of control D. perpetuate the norm of horse-race journalism