Scholars term McLuhan's work "media ecology" because
A. it is a paradigm rather than a theory
B. it views media as an environment unto itself
C. it emphasizes the audience
D. it reflected the popular media at the time
Answer: B
Communication & Mass Media
You might also like to view...
Presentation aids can help gain and maintain attention
Indicate whether the statement is true or false
Communication & Mass Media
People who illustrate their verbal messages remember 20% more of what they say than those who don't illustrate
Indicate whether this statement is true or false.
Communication & Mass Media