A retailer with a less-than-average profit margin could seek to increase its profit margin by _____

One of the advantages that U.S. marketing researchers have over other international marketing researchers is the fact that U.S. marketing researchers have almost as much information about world markets and countries as they do on the domestic U.S. market.

a. true b. false

The key to attracting potential users, or even possibly nonusers, is ________

A) understanding the reasons they are not using B) offering financial incentives for first-time use C) increasing the usage rate of existing users D) developing a new product that better meets their needs E) increasing advertising expenditures