Within a year of being built, Palm Groove Villacollapsed on account of heavy rains throughout the region. Most of the residents suffered huge losses, both in terms of health and property

Ten people also lost their lives, after being crushed under the wreckage. The representatives of Skyline Ltd.,builders of the resort, avoided media queries and did not commentafter the disaster. What should Skyline Ltd.have done differently to effectively handle this situation?
a. Accept responsibility and take action
b. Respond"Can I get back to you?" instead of "no comment"
c. Provide a constant flow of information on social media
d. Set up a media information center at the location

A

Communication & Mass Media

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