The major prerequisite for bargaining sessions is patience on both sides

Which of the following is a challenge facing the marketing research industry?

A) Marketing research is too inclusive. B) Marketing research no longer represents the voice of the consumer. C) There is too much interaction among functions in a firm. D) Marketing researchers try too hard to diagnose the market. E) The industry is too concerned with nonresponse error.

The advantage of using available published reports as a source of market information is that it is

customized and inexpensive. Indicate whether the statement is true or false