Explain the elaboration likelihood model (ELM)
What will be an ideal response
The elaboration likelihood model focuses on how audience members interpret persuasive messages. ELM theory includes factors that researchers call indirect or peripheral. If a person responds to the music, creative logo, or attractive spokesperson in an advertisement, he or she has been indirectly persuaded. ELM is more audience-centered than other persuasive theories, so it can be valuable in understanding how we have been persuaded.
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Skills designed to improve our communication, such as indexing and owning our thoughts
a. should always be followed in order to improve our communication competence. b. may give the impression that we are uncertain or insecure at times. c. are effective in every context. d. are only effective with people who also use these skills. e. None of the above
Main points in outlines are represented by roman numerals (I, II, III, and so on).
Answer the following statement true (T) or false (F)