Expropriation is one of the greatest risks companies take when they engage in international business
Indicate whether the statement is true or false
TRUE
Business
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Costs incurred internally to create intangibles are
a. capitalized. b. capitalized if they have an indefinite life. c. expensed as incurred. d. expensed only if they have a limited life.
Business
As the marketing manager for your firm, you have been approached by your key component manufacturer suggesting that your two firms "ingredient brand" a new item. What are some of the requirements for succeeding in ingredient branding?
What will be an ideal response?
Business