A media-friendly website should feature a clearly identifiable icon and organized subsections for media members

In the long run, regardless of the effort put into the product management process, what is the most important factor determining if a consumer product will succeed or fail?

a. the marketing plan it selects for its products b. how well the manufacturer satisfies its customers' needs c. the way it implements its production strategy d. the competition encountered by the manufacturer

The competitive intelligence system continuously collects information from the field through ________

A) government publications B) online monitoring C) speeches D) online databases E) market surveys