Shipping and handling charges are examples of variable expenses

In which of the following cases should a company consider direct competitors to be more

important than indirect competitors? A) when the product is part of a market that has a rapid rate of technological change B) when considering a product that is in the early stages of the product life cycle C) when considering competitors who will pose a threat throughout a product's life cycle D) when considering competitors who pose a threat during the time horizon of a marketing plan

When the "cool" Sneetches wanted "their stars on thars" removed, they did so because they wanted to differentiate themselves from the "followers" who had "stars placed upon thars" to be like the "cool" Sneetches

a. True b. False