Among the reasons two people can construct different meanings from the same episode of television are

a. their social situations are different.
b. it may be a particularly open text that, therefore, invites viewers to take over the
meaning-making process.
c. their different values influence how they interpret signs in the text.
d. All of the above.
e. None of the above.

d

Communication & Mass Media

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Asha works as a journalist for a local newspaper and receives several news releases each day

She continuously receives them from the PR director of a certain company, but the news releases reflect a total ignorance of Asha's newspaper's format and content. What is this phenomenon called? a. Shotgun distribution b. Opportunism c. Sensationalism d. Information validation

Communication & Mass Media

Some of the finest perfumes in the world contain olfactory hints of ______.

a. sweat b. hair c. vomit d. urine

Communication & Mass Media