If you make your point stand out compared to other information on the same subject, which

attention factor are you utilizing?

A) comparison B) objectivity C) relevance D) intensity

D

Communication & Mass Media

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Public relations tactics ________

A) are specific milestones that measure toward achievement of a goal B) are generalized statements of what you want your plan to achieve C) are the specific actions outlined in a public relations plan D) are the first thing developed in public relations planning E) usually involve creative ideas that don't cost anything to implement

Communication & Mass Media

According to the text, how many people does it take to make a group?

a. 1-2 b. 2-4 c. 3-8 d. 4-16

Communication & Mass Media