Based on Stacks and Michaelson’s types of outcomes, which one of the following sequence of events represents the ideal from a successful campaign?
a. message reception-opinion change-behavior change
b. behavior change -message reception-opinion change
c. opinion change-message reception-behavior change
d. message reception-behavior change-opinion change
a. message reception-opinion change-behavior change
Communication & Mass Media
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In Satellite Broadcasting & Communications Assn. v. FCC the court upheld a law requiring that DBS services
a. must carry local broadcast signals. b. may not compete with cable. c. may not provide local broadcast signals. d. must pay copyright royalties for every program they carry.
Communication & Mass Media
Most research supports the idea that top management sets the ethical tone for an organization
a. True b. False
Communication & Mass Media