Who championed positioning?

A) David Ogilvy
B) Wayland Ayer
C) Jack Trout
D) Jim Vicary

Answer: C

Communication & Mass Media

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A decision taken by just more than half the number of people in a group or team is called a

a) supermajority b) majority. c) minority. d) consensus.

Communication & Mass Media

The ________ value expresses the belief that even the most unattainable goals can be reached if one just works hard enough and "keeps smiling."

a. effort and optimism b. change and progress c. achievement and success d. ethical equality

Communication & Mass Media