Any analysis of the competition should include:
A) assessment of only the indirect competition.
B) assessment of specific brands and products that may compete with your brands and products.
C) assessment of the direct competition only.
D) assessment of product categories or subcategories to which they belong.
E) assessment of the management mandate under which they conduct their advertising.
D
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Held-to-maturity investments are normally reported at ________
A) current market value B) average cost C) amortized cost D) historical cost
When introduced in the late 1970s, the VCR created new patterns of consumer behavior. For example, assuming the user could learn to set the timer, he or she could tape programs to watch at a later time
DVD, a playback only video system, was introduced in the late 1990s. DVD discs contain full-length movies with digital sound in a format that resembles conventional music compact discs. Which of the following most accurately describes the respective degree of newness of these two global products? A) The VCR is a discontinuous innovation; the DVD is a dynamically continuous innovation. B) The VCR is a dynamically continuous innovation; the DVD is a discontinuous innovation. C) The VCR and DVD are both dynamically continuous innovations. D) The VCR and DVD are both discontinuous innovations. E) The VCR and DVD are both continuous innovations.