In order to use rational persuasion, it is important to base your arguments on valid data and to present that information in a clear, unemotional manner

Horizontal analysis evaluates financial statement data

a. within a period of time. b. over a period of time. c. on a certain date. d. as it may appear in the future.

When the total contribution produced by a pricing strategy is lower, overall profits will also be lower because fixed costs are deducted from the total contribution

Indicate whether the statement is true or false