The tendency for people to persist in failing investments to avert loss, which causes losses to mount, is known as the
a. endowment effect.
b. escalation effect.
c. sunk cost principle.
d. expectancy theory.
b
Psychology
You might also like to view...
Whose theory of geologic change contributed to Darwin's Theory of Evolution?
a. Charles Lyell. b. Thomas Malthus. c. Gregor Mendel. d. Alfred Wallace.
Psychology
Intelligence, social class, occupation, and education are all positively related, but the direction of
causation among these variables is not clear. Indicate whether the statement is true or false
Psychology